My Role / Art Director
Creative Director / Steve Welker
Associate Creative Director / Astrid May
Senior Art Director / Bonnie Sager
Copywriter / Kristy Hemp
Objective / Create a video around the "Goldilocks Factor." That can be partitioned many ways and pushed out to other channels within the ecosystem. "The Goldilocks Factor" is the individual person's perception of the perfect way to feed their cat. Could be Sheba alone, Sheba mixed with a little hard boiled egg, Sheba served on the counter. What is the right combination for you and your cat?
